Exacting visual standards for product advertising
Upgrading to digital backs and cameras sped up the entire process immensely. However, I believe my grounding in the mechanics of photography is a real asset and lends me a huge advantage in how I look at images and approach my post-production work. Even when the brief calls for a very stylized or abstract look, my compositions always retain a truthfulness to the original photograph that is one of my trademarks. My experience in product advertising is wide ranging for clients including Nokia, Pulsar, Amstel, Heineken, Gordons Gin, Pimms and Bells.